Trends in Graphic Design for 2024
The ever-evolving world of graphic design is expected to introduce some fascinating new trends in 2024, especially in light of the current global unrest. Using advice from professionals in the field, we examine eight highly anticipated trends for the upcoming year in this blog post.
In the midst of the continuing upheaval in the world, graphic design’s tenacity appears to be a ray of optimism. The need for graphic design is expected to grow in 2024, possibly more so than in previous years, regardless of changes in the economy.
For businesses, the ability to navigate the challenges of an uncertain future is critical to success. It serves as a vital instrument for creating visual distinctions between businesses, building relationships with consumers, and fostering the kind of brand loyalty necessary for survival.
But awareness on its own is insufficient. It is imperative for graphic designers to forecast the areas of demand, obtain pertinent competencies, and effectively concentrate their endeavors. Though uncertainty surrounds the new year, luminaries in the field have provided insightful commentary on how the graphic design scene is changing.
Let’s explore these forecasts, which include everything from cutting-edge production techniques to creative business strategies to big changes in the field of graphic design. Continue reading to see how the graphic design industry is expected to change over the coming year and learn what you need to do to stay ahead of the curve.
Trend 1 Work for Agencies Based on Subscriptions
The first trends concern a fundamental change in the way design agencies operate, rather than a particular visual style or design method. Setting the scene, Nick Pattison of Primary emphasizes the emergence of the “design subscription” agency model. This approach, which has been seen by numerous website design companies, has clients paying a set monthly cost for limitless design work.
Trend 2 Brand Leaps
On the other hand, other studios—like Primary—are succeeding with an alternative strategy known as “brand sprints.” Under this strategy, a new brand identity must be designed and delivered in two weeks for a set price. Nick highlights how well-liked this strategy is, especially with young, entrepreneurial clients who want a premium identity without going over budget.
Trend 3 Sustainable Luxury and De-Packaging
Concerns about climate change are driving a greater commitment to environmental responsibility in packaging design, which is influencing trends in graphic design. The difficulty for designers to effectively communicate brand messaging on condensed package real estate is highlighted by Chris Wilson of STCKMN. It is anticipated that responsible production practices and the selection of sustainable materials will be crucial components of design in 2024.
Trend 4 Moving Type’s Ascent
The creative director of F37, Duncan Gravestock, believes that kinetic and varied types will play a significant part in brand communication. AI is a key factor in the advancement of moving typography, and brands are expected to use motion designers and typographers to deliver their stories in dynamic and expressive ways.
Trend 5 Unreal and Real Together
One notices a move away from the perfectly manicured beauty of the late 2010s and toward the unadulterated and uncooked. Goodside Studio’s Jessica Strelioff and Danielle LaRoy foresee a shift toward the weird in 2024. It is required of brands to conjure up images of sumptuous, luxurious worlds with intricate, avant-garde typography, providing clients with surreal experiences that are distinctly personalized.
Trend 6 Opposition to AI
In 2024, Mark Richardson predicts a possible reaction against AI, with designers looking for methods to differentiate themselves by designating areas as “AI-free zones.” There will probably be more discussion over whether accepting AI or opposing it is the better course of action.
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Trend 7 BCorp or Not to BCorp
In response to growing environmental concerns, Mark expects more design studios to apply for B Corp status in 2024. The creative industry’s sensitivity to environmental issues may drive studios to seek this certification, despite potential financial implications.
Trend 8. Goods and Services Provided by Designers for Designers
Trend 8 Goods and Services Provided by Designers for Designers
According to Radim Malinic of Brand Nu, 2024 will see a growth in the number of products and resources that graphic designers produce for the industry and community. He promotes personal development and exploration by encouraging designers to treasure their creative time and energy.
For designers hoping to keep ahead of the curve in 2024, these trends offer insightful information as the field of graphic design changes. For graphic designers, the upcoming year holds fascinating prospects and difficulties, whether they are embracing sustainability, adjusting to new business models, or navigating the influence of artificial intelligence. The secret to success in the dynamic field of graphic design will surely be to creatively and adaptably embrace these trends.”